MARKETING PORTFOLIO
Strategy, content, and creative across automotive and ecommerce.
Selected work across email marketing, SEO content, copywriting, and graphic design. Clients and employers have included Hoonigan, Fox Factory Vehicles, COMP Cams, Great Neck Tools, and independent motorsports organizations.
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MORIMOTO LIGHTING / HOONIGAN
Cyber Monday Lighting Sale Campaign
Objective
Drive traffic and conversions during Cyber Monday for Morimoto's storewide 20% sale and 1-cent LED bulb offer across four product categories.
Approach
Led end-to-end creation including strategy, design, copywriting, asset selection, segmentation, and deployment. Built a futuristic, tech-inspired design aligned with Morimoto's brand guidelines, with high-contrast CTAs and cinematic product photography.
Result
Delivered a high-impact promotional email during one of the most competitive ecommerce weekends of the year, driving traffic across all four product category CTAs.
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MORIMOTO LIGHTING / HOONIGAN
Gear & Grit Blog - SEO Content
11,700+
PAGEVIEWS
7,400
SESSIONS
6,700
UNIQUE VISITORS
Objective
Launch an SEO-driven blog to increase organic traffic, support product discovery, and establish an editorial voice across Fox Factory's upfitted vehicle portfolio — Black Widow, Rocky Ridge, AGWagon, and Outside Van.
Approach
Wrote and optimized 34 long-form articles covering lifted and lowered trucks, suspension technology, vehicle launches, accessories, and lifestyle features. Each piece was built to improve search visibility and strengthen product discovery pathways while maintaining a consistent editorial voice rooted in technical accuracy and enthusiast storytelling.​
Drift Enthusiast Magazine
MotoIQ & Naples Lifestyle Magazine
FREELANCE CONTRIBUTOR - AUTOMOTIVE CULTURE & MOTORSPORTS
FREELANCE CONTRIBUTOR - MOTORSPORTS & AUTOMOTIVE EDITORIAL
Written articles and photography covering Formula Drift and grassroots drifting culture. Work reflects nine years of genuine involvement in the sport and the relationships built along the way.
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- What Keeps Atlanta Drifting Alive
- From Pro-Am to Pro and What You Need to Know
- Chasing North America's Pro Drifting Crown: The Story of Jerry Yang Racing
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- Driven by Passion: The Driven Luck Circuit Story
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Technical and lifestyle features spanning grassroots drifting and luxury automotive. The Naples Lifestyle piece covered the Maserati MC20 from an engineer's perspective.
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- Hooman Rahimi's 350Z, Pro 2 and the Cost of Drifting - MotoIQ
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- Grassroots Drifting: Tennessee Based, Battled Tested - MotoIQ
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- 20-Year Itch, Maserati MC20: The Engineer's Dream - Naples Lifestyle
Brand identity, campaign visuals, social graphics, video thumbnails, and motorsports assets across automotive, ecommerce, and lifestyle brands including Hoonigan, COMP Cams, The Retrofit Source, and Headlight Revolution.
Social & thumbnails
Social media graphics and YouTube thumbnails for automotive lighting and performance brands.
Motorsports assets
Driver hero cards, event posters, and promotional materials for Formula Drift and grassroots organizations.
Branding & identity
Logo design and brand identity work across automotive and lifestyle clients.
Campaign visuals
Email creative, banner ads, and digital campaign assets for product launches and promotions.
Girls 'N Garages Magazine
Quarterly magazine layout, design, and editorial contributions for a women-led automotive publication.
AutoZone / OEMTools
B2B tool and equipment catalogs and print advertising for major automotive retail brands.
COMP Cams & The Retrofit Source
Event-driven print assets, promotional materials, and product marketing for performance automotive brands.