Portfolio
Selected work across email marketing, design, copywriting, and photography.
Email Marketing
I create data-driven email campaigns and automations that improve open rates, clicks, and conversions through strong positioning, compelling copy, and clean design.
Case Study: Cyber Monday Lighting Sale - Morimoto Lighting
I led the end-to-end creation of Morimoto Lighting’s Cyber Monday campaign, designing a high-impact promotional email to drive traffic and conversions during one of the most competitive e-commerce weekends of the year. I owned the strategy, design, copywriting, asset selection, segmentation, and deployment.
My objective was to create a visually striking, easy-to-navigate Cyber Monday promo that highlights the 20% storewide sale, the 1-cent LED bulb offer, and four lighting categories. Our ultimate goal was to increase traffic, maximize clicks, and support holiday revenue.
I created a futuristic, tech-inspired design aligned with Morimoto's brand guidelines. The hero image features a reduced 4Banger Pod Light shape that houses the main sale message. I rounded out the design with high-contrast CTA buttons and cinematic photography taken by our media team.
Want to see more campaigns like this?
Click below to view my full portfolio of campaigns from new product launch, automations/flows, and lifestyle email content.
Copywriting
I write clear, engaging, conversion-focused copy for brands in automotive, travel, lifestyle, e-commerce, and beyond. From email campaigns to product launches and long-form storytelling, I bring strategy and creativity together to move people.
My approach to copywriting blends storytelling with data-driven intention. I focus on clarity, tone, and audience psychology to write copy that informs, persuades, and converts. Whether I’m crafting email flows, product descriptions, brand messaging, or editorial content, I ensure every word serves a purpose and supports the brand’s goals.
Editorial & Journalism
Drift Enthusiast Magazine
Freelance Contributor - Automotive Culture & Motorsports
I've written articles and contributed photography for Drift Enthusiast Magazine, which highlights the motorsport of drifting and drift culture from Formula Drift to grassroots drifting. The work I've contributed to the publication is a direct reflection of my passion for the sport and the relationships I have built through the years.
Girls 'N Garages Magazine
Freelance Contributor in Design & Copywriting - Automotive Lifestyle & Technical Features
I contributed both editorial articles and layout support for this women-led automotive magazine. My writing focused on accessible technical topics, motorsports lifestyle, and community-inspired stories that aimed to empower women in the automotive world.
Looking for more copywriting content?
Content Marketing & SEO Writing
Gear & Grit Blog - Fox Factory Vehicles
At Fox Factory Vehicles, I write SEO-driven content for the Gear & Grit blog, covering lifted and lowered trucks, suspension technology, vehicle launches, accessories, lifestyle features, and brand storytelling across Fox Factory’s upfitted vehicle portfolio (Black Widow, Rocky Ridge, AGWagon, Outside Van, and more).
Since launching the blog, I’ve written and optimized 34 long-form articles, generating 11,700+ pageviews, 7,400 sessions, and 6,700 unique visitors in the first year. My highest-performing article, “The Lowered RAM 1500 Is Back,” earned 2,193 pageviews on its own and continues to lead organic engagement.
My work supports Fox Factory’s organic traffic goals by improving search visibility, strengthening product discovery pathways, and establishing a consistent editorial voice rooted in technical accuracy and enthusiast storytelling.
Hoonigan/Wheelpros (Morimoto, TRS, Headlight Revolution)
Digital Media Content Specialist
I wrote SEO-optimized blog posts for three major lighting brands. Much of this involved summarizing YouTube content, transcribing videos into long-form articles, and structuring posts to increase organic visibility and improve channel traffic.
This was part of a larger content-funnel strategy to drive traffic from search to brand websites and to improve topical authority for lighting education. We also aimed to convert video viewers into site visitors.
Graphic Design
My graphic design experience spans brand identity, marketing campaigns, and production-ready assets across digital and print. I’ve designed logos, social media graphics, video thumbnails, catalogs, packaging, and event materials—often as part of larger campaigns tied to product launches, promotions, and brand storytelling. My work balances visual clarity, consistency, and creative direction while adapting to a wide range of industries and formats.
Social Graphics & Video Thumbnails
Motorsports
Over the years, I've contributed work to racing organizations and teams for event promotion and driver program support. In 2024, I created hero cards to assist with my clients season and to hand out to fans during the Formula Drift season. During my time as Volunteer Marketing Manager at Traction Optional, I created print posters and social media graphics to promote local events. I've been fortunate to contribute to such organizations and to push the sport I love.
Branding
Print Work
My print design experience includes editorial layouts, multi-page product catalogs, print advertising, menus, and promotional materials. I’ve designed quarterly magazine layouts for Girls ’N Garages, large-scale catalogs and advertising for brands like AutoZone, OEMtools, and Comp Cams, and event-driven print assets for The Retrofit Source and Headlight Revolution. I also take on freelance print projects, including custom menu design for independent restaurants and businesses.
