The following body of work was created during my time at Hoonigan (Wheel Pros – The Retrofit Source) as an Email Marketing Specialist.
 

During my time in this role, I managed email marketing strategy and execution across three to five brands simultaneously, developing campaigns for both direct-to-consumer (D2C) and business-to-business (B2B) audiences. Leveraging my background in graphic design, I not only developed each campaign's strategy and messaging but also designed the emails showcased below, ensuring every campaign aligned with each brand's visual identity and business objectives.
 

My work focused on creating targeted lifecycle campaigns, building automated customer journeys, and optimizing performance through audience segmentation, A/B testing, and data-driven decision-making. Beyond campaign execution, I led the migration to a new email marketing platform, coordinating cross-functional teams to ensure a seamless transition. I also introduced AI-assisted workflows into the copywriting and campaign planning process, increasing efficiency while preserving each brand's distinct voice.
 

These initiatives contributed to a 308% increase in subscriber engagement, while driving measurable improvements in customer retention, campaign performance, and revenue generation.
 

Every email featured in this portfolio—including the strategy, copywriting, layout, and visual design—was created by me unless otherwise noted.