TAYLOR FITZGERALD
LIFECYCLE AND
E-COMMERCE MARKETING
Ten years building owned channel programs for consumer and enthusiast brands.
Currently Ecommerce Coordinator at SCUF Gaming, a Corsair brand, in Duluth, Georgia.
308%
Subscriber engagement lift, built with lifecycle automations in Klaviyo across multiple brands.
50,000
Subscriber email platform migration, led end to end across a multi brand portfolio.
11,700
First year pageviews on a blog I launched and grew with 40 plus long form SEO articles.
Lifecycle Email Marketing
Campaigns and automation flows built in Klaviyo for Hoonigan (formerly The Retrofit Source), across five brands and 100,000+ subscribers. I owned strategy, copy, design, build, testing, and reporting.
Product Launch Campaign
Abandon Cart Campaign
Seasonal Promotion
Result
After a 50,000+ subscriber migration to the Klaviyo platform, engagement saw a 308% lift across campaigns and lifecycle automations. Launched the company's first SMS program alongside email.
Editorial and SEO
I launched the Gear and Grit blog at Fox Factory Vehicles and owned its strategy, calendar, and voice. Over 40 long form SEO articles, written for the enthusiast and truck-buyer market.
Top Performing Post:
The Lowered Ram Is Back
1099 Online Store Visits
1,217 Sessions
2,383 Pageviews
Result
Grew from launch to 11,700 pageviews and 8,000 sessions in its first year.
Looking for other editorial work?
Four years designing for national automotive brands at Great Neck Tools and COMP Cams. Packaging, catalogs, point of sale, and advertising, most of it translating technical product information into something a customer understands on a shelf.
Design and Packaging
Tool Package Design Mockup - Great Neck Tools
Catalog Design - Great Neck Tools and Comp Cams (Edelbrock)
Woo-Sah Vapor Lounge & Bar - Vehicle Wrap Identity
Virginia Silver ADDY Award Recipient during my studies at Lynchburg College as a Graphic Design Major.
What I specialize in
Lifecycle and Retention
Klaviyo, SMS marketing, segmentation, automation flows, A/B testing, campaign strategy, copywriting.
Ecommerce & Digital Experience
Shopify, Contentful, Akeneo, TikTok Shop, Product Page and Conversion Rate Optimization, product launches.
Search and Analytics
GA4, BrightEdge, Statsig, AI search optimization, performance reporting
Creative Services
Adobe Creative Suite, photography, video, packaging and campaign design.
About
Clutch Chick Media
Outside of my full-time role, I run Clutch Chick Media LLC, a motorsport photography and media business I started in 2015, covering drift and HPDE events across the Southeast. I also write occasionally for Drift Enthusiast Magazine.
I have spent ten years inside the world the best enthusiast brands are trying to reach with my camera. I've partnered with professional drivers to support their driver support programs and supply media as part of their season obligations.
I'm grateful for the opportunities to work with some of the biggest names in the industry over the years, and I'm looking forward to where my passions take me next. If I can support your brand or team on your marketing goals, send me a message today!
